Much More in Store Than Online

Privacy Policy

LAST UPDATED 7 OCTOBER 2026

Andrew Smith Jewellers Ltd (“we”, “us”, “our”) runs our shop at 89 High Street, West Malling and this website, including all related information, content, features, tools, products and services (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, buy from us or sell to us, or otherwise communicate with us. If there is a conflict between our Terms & Conditions and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

  • Contact details including your name, address, phone number, and email address.
  • Communications with us including the information you include in messages to us, for example when you send an enquiry through our website, email us, message us on WhatsApp, Facebook Messenger or Instagram, or ask us to arrange a viewing or reserve a piece. If you ask for a virtual viewing, we make a video of the piece for you and send you a private link to it; we note when that page is opened so we know you've seen it, and the link stops working after 90 days.
  • Transaction information including the pieces you buy from us, repairs, and your past dealings with us.
  • When you sell jewellery to us: a description and photographs of the pieces, what we paid and how, and that we checked your photo ID. We note the type of ID and its last four characters only; we don't keep the full number or a copy.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you visit our shop, use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our website, and through the security check on our website's forms;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to reply to your enquiries, arrange viewings and reservations, carry out repairs, complete your purchases, buy jewellery from you, and keep a record of your dealings with us. This may include using your personal information to better tailor and improve the Services.
  • Marketing. If you have asked to hear from us, we may use your contact details to tell you about new pieces and news from the shop. You can ask us to stop at any time.
  • Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. Our website's forms use an automated check to keep out spam and automated abuse.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in potential or actual legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With vendors and other third parties who perform services on our behalf, such as website hosting (Vercel), database and file storage (Supabase), email delivery (Resend), WhatsApp, Messenger and Instagram messaging (Meta), and the security check on our website's forms (Cloudflare Turnstile).
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties.
  • In connection with a business transaction such as a merger or insolvency, to comply with any applicable legal obligations (including to respond to court orders, warrants and similar requests), to enforce any applicable terms or policies, and to protect or defend the Services, our rights, and the rights of our customers or others.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties, such as our Facebook and Instagram pages, WhatsApp and Google Maps. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of those platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under 18. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to provide you with the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Under UK data protection law you have the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access. You have a right to request access to personal information that we hold about you.
  • Right to Delete. You have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Objection to Processing and Restriction of Processing. You have the right to ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of Consent. Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.
  • Managing Communication Preferences. If we send you marketing, you can ask us to stop at any time. We may still contact you about enquiries, purchases or anything else you have asked us to do.

You may exercise any of these rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. You may designate an authorised agent to make requests on your behalf. Before accepting such a request from an agent, we will require that the agent provide proof you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. You also have the right to lodge a complaint with the Information Commissioner's Office (ico.org.uk).

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the United Kingdom, we will rely on recognised transfer mechanisms such as the UK International Data Transfer Agreement or the UK Addendum to the European Commission's Standard Contractual Clauses, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Cookies

Our website does not set cookies or store anything in your browser, and we don't use analytics or advertising. Our Cookie Policy explains the spam check on our forms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us. For the purpose of applicable data protection laws, Andrew Smith Jewellers Ltd is the data controller of your personal information.

Andrew Smith Jewellers Ltd
89 High Street, West Malling, Kent, ME19 6NA, United Kingdom
Phone: 01732 843087
Email: info@andrewsmithjewellers.co.uk
Company number 10248833. Registered office: 89 High Street, West Malling, Kent, England, ME19 6NA.
Or use our contact form.